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Author Fabian Geyrhalter

Fabian Geyrhalter

Fabian Geyrhalter

Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post.

When Values Are Bigger Than The Product: How to Win Hearts Through The Sole Power of Belief

Fabian Geyrhalter
Sustainable Business
Any brand can stand for something meaning­ful, but to do that, it has to define and embody its values. Ideally, these values will align with the values of not only their customers and cli­ents, but also the community and their con­tributions to it.

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