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Author Denise Yohn

Denise Yohn

Denise Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

Brand Purpose

You Don’t Need A Mission Statement, You Need A Brand Purpose

Denise Yohn
April 1, 2018
Impact Business
A company’s purpose is its why—why it does what it does, why it exists. Having a meaningful brand purpose or being a “purpose-driven” company has become a popular notion in business today, and with good reason....

Sweetgreen Serves Society with More Than Salads

Denise Yohn
November 19, 2015
Impact Business
Sweetgreen is making a positive impact in the world without having to "give back." Like other great brands, it uses its core capabilities and brand power to inspire social change.

Conscious Connection is the digital magazine for cultural creatives. We are a global collective of writers, artists, philosophers, adventurers and business leaders dedicated to making an impact doing what we love.

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