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Author Denise Yohn

Denise Yohn

Denise Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

Brand Purpose

You Don’t Need A Mission Statement, You Need A Brand Purpose

Denise Yohn
Sustainable Business
A company’s purpose is its why—why it does what it does, why it exists. Having a meaningful brand purpose or being a “purpose-driven” company has become a popular notion in business today, and with good reason....

Sweetgreen Serves Society with More Than Salads

Denise Yohn
Sustainable Business
Sweetgreen is making a positive impact in the world without having to "give back." Like other great brands, it uses its core capabilities and brand power to inspire social change.

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