• Sustainable Business
  • Conscious Lifestyle
  • Travel
  • Interviews
Search
Conscious Connection logo
  • SUSTAINABLE BUSINESS
  • CONSCIOUS LIFESTYLE
  • ENLIGHTENED INTERVIEWS
  • Contact
  • Advertise
  • Mission
  • About

Author Denise Yohn

Denise Yohn

Denise Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

Brand Purpose

You Don’t Need A Mission Statement, You Need A Brand Purpose

Denise Yohn
Sustainable Business
A company’s purpose is its why—why it does what it does, why it exists. Having a meaningful brand purpose or being a “purpose-driven” company has become a popular notion in business today, and with good reason....

Sweetgreen Serves Society with More Than Salads

Denise Yohn
Sustainable Business
Sweetgreen is making a positive impact in the world without having to "give back." Like other great brands, it uses its core capabilities and brand power to inspire social change.

Conscious Connection is the digital magazine for cultural creatives. We are a global collective of writers, artists, philosophers, adventurers and business leaders dedicated to making an impact doing what we love.

Subscribe

Learn More

  • Advertise
  • About Us
  • Contact Us
  • Subscribe
  • Mission
Copyright 2020 © Conscious Connection Magazine
  • Writer Guidelines
  • Corporate Citizenship
  • Event Partners
  • User Agreement