The Sustainable Brands conference concluded earlier this month in San Diego with many exciting ideas exchanged aimed at advancing the global sustainability movement.
The Sustainable Brands conference kicks off today by bringing together an international community of eco-thought leaders devoted to learning and action focused on understanding and leveraging the role of brands in shaping a flourishing future.
In many respects, Conscious Capitalism is a reflection of the same emerging evolutionary process and cultural movement underlying Conscious Connection Magazine. This emerging movement builds on the incredible accomplishments of science, technology and culture, and, recognizing unintended and often harmful effects of human activity, essentially says “we can do better!” We can accentuate the positive, life-enhancing and address and reduce the negative, life-threatening effects.
Conscious Connection Founder Anthony Chiaravallo recently caught up with Jacquie Ottman, America’s leading expert on green marketing, and a consultant with 25 years’ experience advising some of the nation’s best known brands on sustainability and eco-innovation, and author of award-winning book, The New Rules of Green Marketing.
Jacquie Ottman is the nation's foremost expert on green marketing and eco-innovation. As a consultant with 25 years of experience, she's developed sustainable green marketing strategies for the likes of Toyota, Nike, J&J and IBM. Now she's taking the Green Movement one step further. With WeHateToWaste.com, Ottman's firm aggregates a global community of “Waste-Watchers” to cultivate what she's calling The No-Waste Lifestyle. She sat down with Conscious Connection to share the story of her career, how We Hate To Waste.com began and her vision for the community’s future.