In today’s digitally saturated world, content is still king – but an overabundance of information has left people craving for something relevant, inspiring and useful. The modern day aspirational consumer also has higher expectations than ever to connect with brands in a meaningful and authentic way.
This is a considerable challenge for brand managers, business owners and marketers to continuously create the content needed to deliver an ongoing and measurable ROI. It’s made even more difficult with the never ending demands on consumer attention and increasingly fragmented media environment.
That’s why we created our Content Marketing Accelerator Program — a turnkey digital marketing solution to help businesses and brands like yours take their content marketing to the next level.
In the world of skipped ads, banner blindness and interruptive video, content marketing has emerged as the leading tactic for reaching prospects, securing customers and building brand advocates. Check out these stats from a 2016 CMI study:
Content marketing is clearly a winning strategy for growing your business. But not all content is created equal. True content marketing bridges the gap between what brands produce and what consumers actually want.
Therefore, the key to successful content marketing lies in your ability to add value to the consumer’s experience. With that also comes the strategic development of a relationship with your target audience over time. This is where our Content Marketing Accelerator Program comes in to deliver both the marketing strategy and the content needed to drive measurable ROI for your business.
Each applicant to this program will receive a customized content marketing plan and distribution program designed to reach your target audience while moving them through a content marketing funnel. By taking this strategic approach, we are able to zero in on your business objectives and ensure efficient audience conversion.
Hi there – my name is Anthony Chiaravallo. I’m the Publisher of Conscious Connection and Chief Strategist behind our Content Marketing Accelerator Program. I’ve spent the last decade running digital strategy and content marketing campaigns for Fortune 100 companies, iconic global brands and international non-profits.
For the first time ever, I’m bringing these strategies to you, my readers, by offering a select group of social business leaders access into a highly selective Content Marketing Accelerator Program. The aim of this program is to set your business on a path towards accelerating sustainable growth by leveraging the latest strategies in content marketing.
All other online marketing programs I’ve encountered teach you how to your market your business, but very few actually do it for you. The Content Marketing Accelerator Program was designed to do both. We develop the marketing strategy with you, create all the content, launch the campaigns, optimize performance and report on results. We also work with you on your internal marketing strategy to ensure you’re capturing maximum value from our campaigns.
Our passionate team of digital marketers specialize in CSR communication, cause marketing and social impact campaigns that drive sustainable customer acquisition and long term value for your brand. Our focus on social impact marketing and the triple bottom line also ensures your business grows profitably while benefiting people and planet.
In fact, the Content Marketing Accelerator Program is like having your very own content marketing team — at a fraction of the cost. If accepted into our program, you will be assigned a dedicated Chief Marketer, Editorial Director & Digital Strategist all working towards growing your impact, influence and income goals.
You will be provided with a customized content marketing plan outlining your strategy over the next six months. Within this plan we will include details on content creation, audience development, sales funneling and ROI-driven digital distribution.
Our advanced sales funneling process is designed to build a campaign that delivers measurable business impact over a sustained period of time. We will provide you everything that’s needed for building a well optimized conversion funnel with KPIs aligned to each stage in the customer journey.
Our experts in digital distribution and content syndication provide a detailed media plan that encompasses the paid, earned, owned and shared media landscapes. Importantly, the media plan is tied directly to ROI and optimized for efficient sales conversions.
Every month we produce a detailed marketing metrics report with everything you need to know on the performance of your campaign. Included is customized insights designed to inform your strategy moving forward.
A custom designed content miniseries in Conscious Connection is included with each program as a method to amplify your brand story to our target readership of cultural creatives. This includes three branded and three unbranded features designed to be complimentary to your messaging.
Your dedicated Chief Marketing Strategist will be providing ongoing counsel and strategic advisement related to both your campaign and internal marketing strategy.
Your program will also include a sponsored social media campaign across all Conscious Connection channels. This includes promoted posts for each of your six articles as well as audience retargeting and conversion optimization.
Within your program is also an email marketing campaign to our subscriber base of over 15,000 cultural creatives. We will promote each article in our monthly newsletter as well as targeted ads driving to your campaign conversion page.
Within each article we will include a dedicated SEO key phrase designed to provide a powerful backlink and enhance your own site’s appearance in organic search. We will also conduct the keyword research needed to inform our SEO content strategy.
Included in this program is also a content syndication campaign which distributes your content across thousands of online premium publishers within contextually relevant environments. Our dedicated distribution partners ensures delivery in choice-based viewing environments.
As we curate and amplify your content, we’re doing so strategically in a way that not only increases reach, but establishes a pool of target consumers who have shown an interest in what you have to say.
From there, we retarget these users throughout each stage in the online customer journey — from awareness and discovery to consideration, conversion and advocacy. We measure success each step of the way with KPIs that correspond to each stage in your customer’s journey.
Our customized approach to analytics emphasizes real time data analysis to optimize our strategy in real time. Our reporting process is an ROI driven attribution model that centers on website goal completions and full funnel visibility.
We have a proprietary method of analyzing marketing data that feeds metrics from each aspect of your campaign into an integrated dashboard that measures ROI. We provide you with a comprehensive monthly report as well as key data insights to drive strategy moving forward.