Social Business

Our social business column features discussions with business leaders on the importance of creating a sustainable and circular global economy.

Jacquie Ottman

Jacquie Ottman on Eco Innovation

Jacquie Ottman is the nation's foremost expert on green marketing and eco-innovation. As a consultant with 25 years of experience, she's developed sustainable green marketing strategies for the likes of Toyota, Nike, J&J and IBM. Now she's taking the Green Movement one step further. With WeHateToWaste.com, Ottman's firm aggregates a global community of “Waste-Watchers” to cultivate what she's calling The No-Waste Lifestyle. She sat down with Conscious Connection to share the story of her career, how We Hate To Waste.com began and her vision for the community’s future.
Mari Smith Social Media Marketing Interview

Mari Smith on Social Media Marketing

Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. A passionate believer in the power of social business, Mari is a top online marketing expert with her innovative strategies that accelerate profits through the use of social media.

Fair Trade, Yoga & Big Biz

Learn how the social entrepreneurial spirit can be applied to fair trade economics. Much in the same way as the Triple Bottom Line expands accounting thought into a holistic cost-internalizing system, venturing beyond conventional economic philosophy may require a shift in thinking in a way related to an understanding of yoga’s value.