Conscious Connection Founder Anthony Chiaravallo recently caught up with Jacquie Ottman, America’s leading expert on green marketing, and a consultant with 25 years’ experience advising some of the nation’s best known brands on sustainability and eco-innovation, and author of award-winning book, The New Rules of Green Marketing.
Starting an eco-business is something many of us long to do, although only a select few actually have the courage and grit forward with an idea. Enter Newf Surfboard Net -- an innovative new company inspired by giving back to the planet we all love to live and play on.
Jacquie Ottman is the nation's foremost expert on green marketing and eco-innovation. As a consultant with 25 years of experience, she's developed sustainable green marketing strategies for the likes of Toyota, Nike, J&J and IBM. Now she's taking the Green Movement one step further. With WeHateToWaste.com, Ottman's firm aggregates a global community of “Waste-Watchers” to cultivate what she's calling The No-Waste Lifestyle. She sat down with Conscious Connection to share the story of her career, how We Hate To Waste.com began and her vision for the community’s future.
Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. A passionate believer in the power of social business, Mari is a top online marketing expert with her innovative strategies that accelerate profits through the use of social media.
Peter Matthies, founder of Conscious Business Institute, helps executives of global organizations lead more humanely and efficiently – not only to master global challenges, but to find a sense of purpose along the way.
The true test of a first-rate mind is the ability to hold two contradictory ideas at the same time. That is to say, we can see pain and suffering, pollution and greed, and we can hope and work for better.
Discover what it takes to start a social business that has a positive impact on the planet and your taste buds. Read my interview with The Brooklyn Salsa Company to learn about conscious sourcing methods, entrepreneurship and of course, delicious salsa.
Learn how the social entrepreneurial spirit can be applied to fair trade economics. Much in the same way as the Triple Bottom Line expands accounting thought into a holistic cost-internalizing system, venturing beyond conventional economic philosophy may require a shift in thinking in a way related to an understanding of yoga’s value.