Conscious Marketing: Active & Intent
Brands must not only understand what consumers are buying, but why they are making those purchases. That's where the Conscious Marketer comes in.
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Author Jim Joseph
Jim Joseph
Jim Joseph is one of the marketing industry’s most engaging, enthralling, and entertaining commentators. As the Global President of marketing communications agency BCW, Jim constantly puts his experience to the test. Jim's latest marketing book "The Conscious Marketer" keeps the conversation fresh and relevant as we all deal with yet another cultural change in how to market brands globally.