Conscious Connection Founder Anthony Chiaravallo recently caught up with Jacquie Ottman, America’s leading expert on green marketing, and a consultant with 25 years’ experience advising some of the nation’s best known brands on sustainability and eco-innovation, and author of award-winning book, The New Rules of Green Marketing.
Jacquie Ottman is the nation's foremost expert on green marketing and eco-innovation. As a consultant with 25 years of experience, she's developed sustainable green marketing strategies for the likes of Toyota, Nike, J&J and IBM. Now she's taking the Green Movement one step further. With WeHateToWaste.com, Ottman's firm aggregates a global community of “Waste-Watchers” to cultivate what she's calling The No-Waste Lifestyle. She sat down with Conscious Connection to share the story of her career, how We Hate To Waste.com began and her vision for the community’s future.
I was living a manufactured version of health and wellness – one that many corporations carefully crafted to make me believe what I was using on and in my body was not only on trend – but good for me too. And then I took a closer look.